You will observe, research, and analyze the correlation between the timings of television commercials and their cost effectiveness. Using the Internet, research the subject of advertising on television.


You will observe, research, and analyze the correlation between the timings of television commercials and their cost effectiveness.

Using the Internet, research the subject of advertising on television.

First, develop a recording sheet for television commercials (not including commercials for upcoming TV shows or public service advertisements). For each commercial, the sheet should indicate the following:

  • Television network
  • Day of the week (select 2 different days)
  • Time of day:
    • Morning: 8:00 a.m. to 12:00 p.m. (noon)
    • Afternoon: 12:00 p.m. to 5:00 p.m.
    • Early evening: 5:00 p.m. to 9:00 p.m.
    • Late evening: 9:00 p.m. to 12:00 a.m. (midnight)
  • Estimated price of the advertised product:
    • Under $10
    • $10–$100
    • $101–$500
    • $501–$10,000
    • Over $10,000

Next, analyze the content of these television commercials.

To do so, observe each network, each day, for each time slot (you may enlist a friend to help). After you gather the data, write a 2- to 3-page essay in Microsoft Word in which you answer the following questions:

  • What patterns do you find based on the price of products or the time of day or by day of the week?
  • Are the two networks the same or different?
  • What do your findings mean?

Support your responses with relevant examples.

Using APA format, cite any sources you use appropriately throughout the paper and reference on a separate page.

Submission Details:

  1. Cite all sources in APA format.
  2. Attach a Turnitin.com Report.
  3. Support reasoning with examples

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