You will observe, research, and analyze the correlation between the timings of television commercials and their cost effectiveness.

Using the Internet, research the subject of advertising on television.

First, develop a recording sheet for television commercials (not including commercials for upcoming TV shows or public service advertisements). For each commercial, the sheet should indicate the following:

  • Television network
  • Day of the week (select 2 different days)
  • Time of day:
    • Morning: 8:00 a.m. to 12:00 p.m. (noon)
    • Afternoon: 12:00 p.m. to 5:00 p.m.
    • Early evening: 5:00 p.m. to 9:00 p.m.
    • Late evening: 9:00 p.m. to 12:00 a.m. (midnight)
  • Estimated price of the advertised product:
    • Under $10
    • $10–$100
    • $101–$500
    • $501–$10,000
    • Over $10,000

Next, analyze the content of these television commercials.

To do so, observe each network, each day, for each time slot (you may enlist a friend to help). After you gather the data, write a 2- to 3-page essay in Microsoft Word in which you answer the following questions:

  • What patterns do you find based on the price of products or the time of day or by day of the week?
  • Are the two networks the same or different?
  • What do your findings mean?

Support your responses with relevant examples.

Using APA format, cite any sources you use appropriately throughout the paper and reference on a separate page.

Submission Details:

  1. Cite all sources in APA format.
  2. Attach a Turnitin.com Report.
  3. Support reasoning with examples

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