This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information
Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.
Discuss the benefits and drawbacks of using database marketing.
State the ethical, legal, and HIPAA issues that need to be considered.
Articulate reasons why you would implement or exclude the use of database marketing in your marketing plan for the Final Project.
Must be three to four double-spaced pages in length (not including the title page and references page) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
Must include a separate title page with the following:
Title of paper
Course name and number
Must use at least three scholarly sources in addition to the course text.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style
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