View an introduction to the Assignment. Be sure to adjust your audio settings.

In this unit, you will become the marketing expert of a select healthcare system. By the end of this unit, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.

To begin, select one of the following healthcare systems that you would like to explore for this unit:

  • Acute care
  • Ambulatory care
  • Assisted living
  • Continuing care retirement community
  • Critical access hospital
  • Dialysis care
  • Home health care
  • Hospice care
  • Long-term care
  • Memory care
  • Palliative care
  • Pediatric care
  • Primary care
  • Short-term care (e.g., post-surgery therapy)
  • Surgical care
  • Veterans Administration
  • Other (requires approval from instructor)

The healthcare system that you selected will be the foundation for your Unit 2 Assignment.

  • Discuss how your selected healthcare system can legally market their services and products (e.g., federal requirements, state mandates, etc.)
  • Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system
  • Research a real-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts
  • Report your findings by using one (1) of the methods below:
    • 4-5 page fact sheet for the general community.
    • Letter to the CEO of your selected healthcare system.
    • Power Point presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).
  • The use of first person is permitted for this assignment. APA formatting (e.g., title page, conclusion, reference page, etc.) should not be used.
  • Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected.

*Hint: Try locating a healthcare system that you are familiar with, would like to network with, have heard concerns about, or one that is completely unfamiliar to you.

Reference: https://data.medicare.gov/

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