This module brings together some of the foundations that we have reviewed in earlier modules to assess global business opportunities and initiatives as well as to provide insights into modes

This module brings together some of the foundations that we have reviewed in earlier modules to assess global business opportunities and initiatives as well as to provide insights into modes of entry for these global opportunities. A three-step approach to the assessment of the initiatives can be structured to include the identification of the basic appeal of the initiative, analysis of the national business environment in which the initiative will be started, and the measurement of the potential market for a product or a site assessment. Clearly, our prior examinations of international business issues and environments will serve us well in completing this three-step assessment.

The module is also about introducing the different types of entry modes for actualizing the initiative. Three modes are reasonable to consider: 1. Exporting, importing, and countertrade; 2. Contractual entry; and 3. Investment entry. The export approach is the least risky as much of the operations will remain in the home country. A contractual entry approach has advantages of potentially making use of local business contacts in the foreign country through licensing, franchising, or management contracts. Finally, investment approach can include joint ventures or various types of strategic alliances or complete ownership.

 

Module Readings and Assignment:

Complete the following readings early in the module:

Course Project Overview:

For the course project, you will select a country (Japan) of interest and assess the international business potential of that country and compare its characteristics to the characteristics of the United States. You will write a 15- to 20-page paper based on your research. Include the following sections in the paper:

  • Executive summary
  • Macroeconomic condition
  • Political and cultural environment
  • Operations, Marketing, and Human Resource considerations
  • Overall recommendations and risk assessment for making business investments into this country

 

The following organizations gather and publish data relevant to your course project. Use these resources for research.

Your course project tasks are:

 Task 1: Review of Web resources and available information; selection of the country (Japan)for the course project

Task 2: Check-in: Cultural and political characteristics of the selected country and comparison with the U.S., with statistical data

Task 3: Check-in: Macroeconomic characteristics of the selected country and comparison with the U.S., with specific and documented data and graphic support material

Task 4: Rough Draft: The draft paper in a 10- to 12-page Word document need not include the executive summary or the final recommendations section.

Task 5: Assignment, Course Project Final Paper: Complete paper finalize for grading The project paper should have the following structure:

  • Executive summary
  • Macroeconomic condition
  • Political and cultural environment
  • Operations, Marketing, and Human Resource considerations
  • Overall recommendation and risk assessment for making business investments into this country

 

Instructions

Assignment: Course Project Final Paper

Based on your facilitator’s feedback from rough draft , revise your paper. Revise the executive summary and add the risk assessment and recommendations section.

Submit your work in a 15- to 20-page Word document.

Apply current APA standards for writing style to your work. All written assignments and responses should follow APA rules for attributing sources.

 

By Monday July 30, 2018 submit your assignment to the Submissions Area.

Assignment Grading & Criteria Maximum Points:

Summarized and discussed relevant information obtained from reliable sources about the selected country’s macroeconomic condition. 40pts.

Summarized and discussed relevant information obtained from reliable sources about the selected country’s financial system 40pts.

Summarized and discussed relevant information obtained from reliable sources about the selected country’s political and cultural environment. 40pts.

Summarized and discussed relevant information obtained from reliable sources about the selected country’s special legal and business issues. 40pts.

Wrote an effective executive summary. 40pts.

Developed effective overall recommendation and risk assessment for making business investments into the selected country. 60pts.

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation. 40pts.

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