Take a virtual “field trip” and visit the McDonald’s International website. http://www.aboutmcdonalds.com/mcd/country/map.html
This website will allow you to view the webpage and menu of any country that McDonald’s does business in.
Please choose any TWO countries, and take a look at their menus. How do the menus differ from the United States menu? How has McDonald’s adjusted the menu to cater to specific customer tastes in your chosen countries? Does the menu show evidence that sufficient research was done prior to expanding into that particular country? Explain in minimum 1page with proper reference and citation.
Book to refer:- International Marketing, 17th edition Philip Cateora, Mary Gilly and John Graham,