Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Begin your research by using an electronic database search.


Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Begin your research by using an electronic database search.

Find a scholarly, peer-reviewed journal article (published within the last 5 years) on a topic addressed in this course that is of interest to you.

Write an article review of 750-1,000 words that addresses the following:

  1. What is the thesis (main idea) of the article?
  2. Why is (are) the author(s) writing about the topic?
  3. What facts are presented?
  4. How does it relate to the other readings (especially the text) on the topic?
  5. What are the conclusions and recommendations?
  6. Critique the article.

Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is not required.

Refer to “Article Review Grading Criteria” (SEE BELOW) for criteria to be used in grading.

 

Article Review Grading Criteria

 

 

REQUIREMENTS: POSSIBLE ACTUAL
1)      What is the thesis (main idea) of the article?

 

10  
2)      Why is (are) the author(s) writing about the topic?

 

10  
3)      What facts are presented?

 

10  
4)      How does it relate to the other readings (especially the text) on the topic? 10  
5)      Critique the article.

 

15  
6)      What are the conclusions and recommendations?

 

15  
7)      Uses a peer-reviewed/scholarly academic reference. 5  
8)      Student prepares all answers and comments according to the APA guidelines. 5  
9)      Paragraph Development and Transitions

Student’s work has a sophisticated construction of paragraphs and transitions. Ideas universally progress and relate to each other. The student is careful to use paragraph and transition construction to guide the reader. Paragraph structure is seamless. Individually and collectively, paragraphs are coherent and cohesive.

6  
10)   Mechanics of Writing

a)       Student is clearly in command of standard, written academic English.

b)      All work includes correct spelling, punctuation, and grammar.

7  
11)   Language Use and Audience Awareness

a)       Student used correct sentence construction, word choice, etc.

b)      Student uses a variety of sentence constructions, figures of speech, and word choice in unique and creative ways that are appropriate to the purpose, discipline, and scope.

c)       Assignment is within the required word count.

7  
TOTAL 100  

After the total has been added together, calculate the following: ___/100 x 10% =



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