After reviewing Chapters 8-9 from the textbook, post a 500-word synopsis of your understanding of the marketing concepts. In your posting, include questions about
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After reviewing Chapters 8-9 from the textbook, post a 500-word synopsis of your understanding of the marketing concepts. In your posting, include questions about any marketing concepts that are unclear.

 

REQUIRED TEXT

Peter, J. P. & Donnelly, J. H. (2019).  A Preface to Marketing Management, 15th ed.  New York: McGraw-Hill Education.

 

Chapter 8, Integrated Marketing Communications

Chapter 9, Personal Selling, Relationship Building, and Sales Management

Download the templates as provided. Use template for make document. Do not change the headers.  Never write out the questions.  Do NOT use bullet points (Read the Written Assignment Requirements in Grading Rubric). Work on your APA compliance.

Always include a reference page      with multiple outside references (at least two that are authored references)

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