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Pitching the Story
MPR professionals need to persuade connectors to use their message. It must be positioned as newsworthy. Common themes defining newsworthiness often include the following:

Firsts
Trends
Local, quirky personalities
The underdog
Impact on the audience
Something of an unusual nature

Part 1: Pre-Pitch
Select a company to create a story that you wish to shop to a media outlet. Use the following guidelines:

Provide a brief overview of the company.
Describe the media outlet being pitched. Include information on its target audience (the media outlet must be real).

Part 1 of the Individual Project should be 1 page in length. Be sure to cite your resources.
Part 2: Writing an Effective Pitch Letter

Write the pitch letter, which should include the following:

An attention-grabbing opening
The “hook”
Background information supporting the pitch
Support materials
The action step

Part 2 of the Individual Project should be 2 1/2 pages in length. Be sure to cite your resources.
Part 3: Follow-up and Other Considerations

Describe your follow-up plan.
Discuss the special considerations for pitching a blogger.

Part 3 of the Individual Project should be 1 1/2 pages in length. Be sure to cite your resources.
Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8–10 pages in length.
Please submit your assignment as a Word document in APA format using the attached TEMPLATE.

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