Please read each of the articles below. One article discusses changes in consumer behavior AND issues related to the recent Philadelphia city tax on soda and implications for politicians and soda sales. The other describes the EKOC efforts Coca Cola is leading. Are Coca Cola’s Social Responsibility efforts legitimate, or do you believe Companies with controversial products feel obligated to “do good things” to sustain positive consumer regard? Would you be motivated to work for a company that produces/sells controversial products? Why/why not? There are no correct answers here, and I would like to talk about Coca Cola’s efforts AND other corporate examples you see or have studied.
https://www.strategy-business.com/article/00358?gko=a9ace (Links to an external site.)Links to an external site.