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Instructions for Capstone Project Part 3 Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project Part 2. Using the same company of choice that is proposing an expansion opportunity oversea, conduct a strategic audit on the following areas:

Internal environment External environment Strengths Problem analysis Recommendations and implementation costs Submission Requirements:

Submit a two- to three-page Word document using 12-pt. font and APA format

W6 Capstone Part 3 Based on this week’s instructions, submit all materials for either the Capstone Project or Internship Opportunity in the drop box below

Grading Criteria Assignments Maximum Points Meets or exceeds established assignment criteria 40 Demonstrates an understanding of lesson concepts 20 Clearly presents well-reasoned ideas and concepts 30 Uses proper mechanics, punctuation, sentence structure, spelling, and APA 10 Total 100

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