Individual Paper: Develop a Marketing Plan for the expansion of Uber into your city (Heidelberg, Germany). Be sure to incl

Individual Paper: Develop a Marketing Plan for the expansion of Uber into your city (Heidelberg, Germany). Be sure to include details of any barriers such as local customs, laws, or transportation preferences of the consumers in your city. Also, include the slogan, jingle or tag line Uber might use to attract consumers to the service, and how that message should be most effectively communicated.

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