Project Description:
For this task, you will conduct scholarly and outside research, then write content suitable for a blog that responds to the following:

Critique the concepts of globalization and regionalization, and then explain the similarities and differences that you deem important within the scope of international marketing.
Determine if the global marketer should develop different marketing strategies for globalization and regionalization. Discuss whether or not these strategies should differ between globalization and regionalization, and provide examples to support your thoughts.
Support your paper with at least three scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5 pages, not including title and reference pages

Leave a Reply