You should outline the business background and its customers/visitors, and the
aim of developing the website.
You should analyse the business by utilizing at least 2 of the following tools
o SWOT analysis
o Audience analysis
o Environment analysis
o Risk analysis
o Scope analysis
o Structure chart
You should determine the objectives to develop the website according to the
above business analysis. The objectives include
o Online marketing – You should determine and discuss a marketing
strategy in the context of the website.
o Online sale/purchase – The website should have at least 10 products
within at least 4 categories. Visitors can complete purchase from viewing a
catalogue through to receiving order confirmation.
o Customer centric design – You should analyse the targeted visitors, and
develop solutions for usability, accessibility, interactivity, personalization,
o Trust creation and maintenance – You should outline and explain types of
trust that are relevant to the website.
o Other objectives, such as implementation of security, recruitment, special
e-commerce environment, new e-payment system, etc.
You should develop your solutions (functions, features and/or components of the
site) for the above objectives. For example, catalogue, shopping cart and
transaction processing are the basic functions for online sale. Business
community, etc. are examples for one or more objectives. Relating current
technologies, such as Web 2.0, mobile technology and artificial Intelligence, will
be a bonus. You should try to avoid functions, components or features that annoy
You should utilise a concept map to summarise the relationship among the
above aim, objectives and solutions.
You should design the website according to the above analysis, where o
You should ustilise a navigation map hyperlink structure design, and o
You should utilise story boards for web page design.
You should organise document contents logically.
You can revise or update the analysis/design document after it is submitted initially, and
submit the updated version of Assignment2-1 together with Assignment2-2. In the
updated version, changes must be highlighted or indicated clearly. Significant changes
to the original analysis/design indicate a poor original analysis/design, and therefore you
can’t get additional marks from the revision work.
You are required to build an e-commerce website by utilizing an authoring tool.
Microsoft Expression Web 4 is recommended. Your website must be assessable
without installing it to a server.
Your website should completely and accurately implement the design in
Your website should be user-friendly according to customer centered design.
Hyperlinks in your website should be intuitive and functional. While programs for
the back-end processing are not required, the site should explain the back-end
processes, where appropriate. For example, you designed to include a search
function, which allows a visitor to enter keywords and click a button or use the
Enter key to activate a search. Although the search function may not actually
operate, the site should respond with a dummy search result, or provide an
explanation about what happens