 You should outline the business background and its customers/visitors, and the
aim of developing the website.
 You should analyse the business by utilizing at least 2 of the following tools
o SWOT analysis
o Audience analysis
o Environment analysis
o Risk analysis
o Scope analysis
o Structure chart
 You should determine the objectives to develop the website according to the
above business analysis. The objectives include
o Online marketing – You should determine and discuss a marketing
strategy in the context of the website.
o Online sale/purchase – The website should have at least 10 products
within at least 4 categories. Visitors can complete purchase from viewing a
catalogue through to receiving order confirmation.
o Customer centric design – You should analyse the targeted visitors, and
develop solutions for usability, accessibility, interactivity, personalization,
o Trust creation and maintenance – You should outline and explain types of
trust that are relevant to the website.
o Other objectives, such as implementation of security, recruitment, special
e-commerce environment, new e-payment system, etc.
 You should develop your solutions (functions, features and/or components of the
site) for the above objectives. For example, catalogue, shopping cart and
transaction processing are the basic functions for online sale. Business
information, customer support/help, security statement, privacy policy, virtual
community, etc. are examples for one or more objectives. Relating current
technologies, such as Web 2.0, mobile technology and artificial Intelligence, will
be a bonus. You should try to avoid functions, components or features that annoy
the visitors.
 You should utilise a concept map to summarise the relationship among the
above aim, objectives and solutions.
 You should design the website according to the above analysis, where o
You should ustilise a navigation map hyperlink structure design, and o
You should utilise story boards for web page design.
You should organise document contents logically.
You can revise or update the analysis/design document after it is submitted initially, and
submit the updated version of Assignment2-1 together with Assignment2-2. In the
updated version, changes must be highlighted or indicated clearly. Significant changes
to the original analysis/design indicate a poor original analysis/design, and therefore you
can’t get additional marks from the revision work.
You are required to build an e-commerce website by utilizing an authoring tool.
Microsoft Expression Web 4 is recommended. Your website must be assessable
without installing it to a server.
 Your website should completely and accurately implement the design in
 Your website should be user-friendly according to customer centered design.
 Hyperlinks in your website should be intuitive and functional. While programs for
the back-end processing are not required, the site should explain the back-end
processes, where appropriate. For example, you designed to include a search
function, which allows a visitor to enter keywords and click a button or use the
Enter key to activate a search. Although the search function may not actually
operate, the site should respond with a dummy search result, or provide an
explanation about what happens

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