Unit VI Scholarly Activity – Research Methods
Select an existing company, possibly a publicly held company in order to find easily accessible information. Research the company and compile a SWOT analysis identifying a minimum of four elements under each of the strengths, weaknesses, opportunities, and threats. Explain each element with an eye on how this affects the company overall. Once the table has been compiled, address the following questions:
1. How does this tool assist the marketing and management teams to solve problems within the company?
2. Based upon your research and this SWOT analysis, what recommendations would you make for the management team?