When the CFO returns your report with her suggestions, she attaches a note saying, “This is a LOT of information! Would you mind summarizing your findings by answering the following questions?” Show your calculations.
Question 13: The profit margin is an indication of pricing. Does one company price lower than the other? If so, which company?
Question 14: Does one company turn over assets faster than the other? If so, which one? This is an indication of supply chain management and product life.
Question 15: Does one company have more debt than the other? If so, which one?
Question 16: Does one company earn a greater return on shareholder investment? If so, which one?
Question 17: Are there any significant differences between companies in Balance Sheet ratios? Is one company more at risk, financially? If so, indicate which one.