For your midterm paper, you will review the business plan of P’kolino (covered in the case on pages 261-303 and write a comprehensive essay to address the questions below. The case contains a manageable amount of material and presents an opportunity to consolidate the material covered to date

For your midterm paper, you will review the business plan of P’kolino (covered in the case on pages 261-303 and write a comprehensive essay to address the questions below. The case contains a manageable amount of material and presents an opportunity to consolidate the material covered to date in the course. Please note: this is a large case, which is why you have been given two weeks to complete the assignment.

Entrepreneurial Attributes: On page 37 of their business plan (page 298 in your textbook), the section “The Team” briefly lists the founder’s information. Theil in this case study, there was not specific discussion about the attributes of the co-founders, think and hypothesize about a list of possible attributes that you think the co-founders might possess. Which three are most important, and why do you think so? Dow did these attributes help them succeed?

Business Plan: Does the business plan tell a coherent and compelling story? Does the plan capture all of the learning that Antonio and J.B. have accumulated? What are the three strongest aspects of the plan? What three areas need improvement? Explain why you chose the improvements that you chose and what you think will be the result if the improvements you recommend are implemented.

Future Questions: What three questions do you think Antonio and J.B. need to answer through further planning before they launch the venture? Provide your rationale for these recommendations.

Funding: Would you invest in this firm? Why or why not? Provide your rationale for your position.

Paper length: 1,500 words minimum, APA formatting and complete source citation required.

Grading Rubric:

Detail of response (50 points)
Support is utilized in the response (50 points)
Detailed analysis of the problem (50 points)
Proper spelling, grammar, and APA formatting (15 points

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