You are the director of business development of the tiny country of Andorra. This small principality in the Pyrenees has come a long way since joining the European Union as Customs Area, but still has much to do. The head of government has tasked you to prepare an economic development plan’s proposal to submit to the general council, or parliament, for approval. You research will focus on increasing tourist traffic to the city capital, Andorra la Vella, to attract more international investment from Spain and France. From personal experience you know that your research has to include two similar, but more advanced principalities in Europe, Liechtenstein and Monaco.

Use the following resources to review the following countries: Andorra, Monaco, and Liechtenstein:

In the Central Intelligence Agency Website:

Click the dropdown menu to select and review each country.
Find the answers to the assignment questions that will help you prepare your report.
In the Britannica Online Website:

Write the name of the country in the Search Britannica box and review each country.
Find the answers to the assignment questions that will help you prepare your report.
In the Google Earth Website:

Download Google Earth Pro in your computer to use the service.
Navigate the countries of Andorra, Monaco, and Liechtenstein by typing the name of the country in the Search box.
Find the answers to the assignment questions that will help you prepare your report.
Review also the resources other included in this week to prepare a 10 page proposal containing all the following seven of the key elements:

Document the present economic situation of Andorra
Analyze Liechtenstein and Monaco’ own path to economic development.
Perform a retail market analysis of Andorra La Vella.
Investigate what key stakeholders say about the city of Andorra La Vella
Perform a SWOT analysis of Andorra La Vella.
Target a specific retail industry for development.
Select potential investors from Spain and France.
Recommend an action plan to follow.

Support your proposal with at least three (3) external resources In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Leave a Reply