BRAND STRATEGY-INTERNATIONAL MARKETING


For this task, you will write a scholarly article suitable for publication that will address the following:

Select a brand of your own choice and identify and explain the brand strategy that is used in the U.S. market. Then select a foreign country where the brand will be introduced and determine the best international marketing strategy to launch the brand in the foreign country that you have chosen.

Support your paper with at least three scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5 pages, not including title and reference pages

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