Best Practices Analysis for Building a Digital Brand
Write a 1,400- to 1,750-word analysis of a digital brand.
Analyze social media practices used for a specific brand.
Evaluate the brand’s digital footprint across channels.
Determine what their customers search for, what devices they use, which social networks they use, the websites and apps they use, and when and how often each is used.
Does their messaging support their brand position with these customers?
Does the social media footprint effectively move their customers through the buyer’s decision-making process?
Format your paper consistent with APA guidelines.

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