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  • Assume that you are about to start a new business. What type of business would it be?  Be specific and explain your product or service offerings. (1-2 paragraphs)
  • How would you organize your business structure (sole proprietorship, partnership, corporation, franchise)? Explain. (1 paragraph)
  • Discuss each of the 5 functions of business as they relate to your company. Specifically how would you address each of these? (1 page)
  • What specific resources would be necessary (capital, human, material, informational) in order to start and run your business? Discuss fully (2-4 paragraphs).
  • Discuss 3 external forces that would impact your business. How would you address these challenges? (3 paragraphs)
  • Identify and discuss your target market.  How would you market your business? (2 paragraphs)
  • How could you use social media to promote your business? (1 paragraph)
  • Conduct a SWOT analysis on the possibility of starting your new business.  Provide at least 2 items in each category.

StrengthsWeaknessesOpportunitiesThreats

  • How could you use your strengths to take advantage of opportunities and ward off threats? (1 paragraph)
  • How can you shore up your weaknesses? (1 paragraph)

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