Assignment 1: Corporate Brands

Assignment 1: Corporate Brands

Description
For this assignment, you will create a presentation based on corporate brands. Remember that brand identity translates into corporate identity. This is to be a powerpoint, pdf or some other format that can have images and sound included.

I have attached instructions for creating a voice over powerpoint if you have not done this type of assignment before.

Instructions

Discuss a company that has done a reinvigoration of its brands. In your report, note how corporations are rebranding themselves. Explain why this is necessary to keep brands alive and in the public eye. Be sure to explain just how important brands are to a company’s survival.
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