Assessment 1: Individual Assignment – 20 marks – week 5

Assessment 1

Length and Marks


1. Individual Assignment

Write an essay explaining the main strategy development tools and how they are used

1200 words; 20 Marks


Comprehensive discussion of any 4 of the following:

PESTEL, 5F, PROFIT, SWOT, Generic, Ansoff, Ghemawat, with academic references and practical examples.

Write an essay explaining what the main strategy development tools are and how they are used in business.

Your essay must contain a comprehensive discussion of 4 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry.

Be sure to use paragraphing. In this essay, sub-headings are permitted.

Be sure to reference your sources in-text and provide a list of references at the end in Harvard style.

Please type in Times New Roman 12 point with 1.5 line spacing and page numbers.

Ensure your Student Number and Name appears on the Cover Sheet.

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