- In 3–5 pages, analyze the current environment of a selected health care organization.
The essential reason for an environmental analysis is to develop the habit of scanning the environment to optimize organizational outcomes. An environmental analysis allows organizations to identify current challenges and opportunities in preparation for the future.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
- Competency 1: Analyze organizational structure, design, culture, and climate in relation to environmental forces.
- Analyze the internal and external environment of a health care organization.
- Identify key structural features of the health care industry that determine the forces governing competition.
- Summarize findings related to the current challenges and opportunities facing a health care organization.
- Competency 4: Communicate in a manner that is scholarly, professional, and consistent with expectations for professionals in health care administration.
- Write in a clear, concise, and well-organized manner, supporting conclusions with relevant evidence.
- Follow current APA guidelines for format and style
Strategic management links strategic thinking and analysis to organizational action. Strategic management is a systems-based approach that simultaneously integrates external and internal environments, scanning for emerging issues and gaps, and provides leadership infrastructure.
Read the Assessment 1 Context document for more information about the following topics:
- Impact of Change.
- Analytical Techniques for Environmental Analyses.
- Specific Goals of an Environmental Analysis.
- Sustaining a Competitive Advantage.
Another key resource for examination of current issues in in health care environment is the American Hospital Association’s “Environmental Scan” documents. These documents are focused, concise scans of the current issues happening across the health care continuum and are updated regularly.
O’Dell, G. J. & Aspy, D. J. (2015). 2016 Environmental scan. American Hospital Association. Retrieved from http://www.hhnmag.com/ext/resources/inc-hhn/pdfs/2015/EnviroScan_2016.pdf
- To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.
- How does the analytical model of strategic management compare with the emergent learning model in health care?
- What are some examples of analytical strategies in a small health care organization? How do they differ from large organizations?
- What is the analytical strategy within your own health care organization?
The following optional resources are provided to support you in completing the assessment or to provide a helpful context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom.
Click the links provided below to view the following multimedia pieces:
- Balanced Scorecard| Transcript.
- The Value Chain| Transcript.
- The External Environment of a Health Care Organization| Transcript.
The following e-books or articles from the Capella University Library are linked directly in this course:
- Dreachslin, J. L., Gilbert, M. J., & Malone, B. (2012). Diversity and cultural competence in health care: A Systems approach. San Francisco, CA: Jossey-Bass.
- Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2013). Strategic management of health care organizations (7th ed.). San Francisco, CA: Jossey-Bass.
- Chapter 1, “The Nature of Strategic Management,” pages 1–30.
- Chapter 2, “Understanding and Analyzing the General Environment and the Health Care Environment,” pages 33–72.
- Chapter 3, “Service Area Competitor Analysis,” pages 75–125.
- Chapter 4, “Internal Environmental Analysis and Competitive Advantage,” pages 128–162.
- Appendix A, “Analyzing Strategic Health Care Cases,” pages 411–421.
- Hegwer, L. R. (2014). Digging deeper into data. Healthcare Financial Management, 68(2), 80–84.
- Kaplan, R. S., & Norton, D. P. (1992). The balanced scorecard: Measures that drive performance. Harvard Business Review, 70(1), 71–79.
- Kaplan, R. S., & Norton, D. P. (1993). Putting the balanced scorecard to work. Harvard Business Review, 71(5), 134–147.
- Martin, R. L. (2014). The big lie of strategic planning. Harvard Business Review, 92(1/2), 78–84.
- Jaana, M., Teitelbaum, M., & Roffey, T. (2014). IT strategic planning in hospitals: From theory to practice. International Journal of Technology Assessment in Health Care, 30(3), 289–297.
- Sasse, C. M., Tocco, A. L., and Dockins, J. (2014). Specialty clinics: Surviving in a for-profit healthcare world. Journal of Case Studies, 32(2), 33–48.
- Yao, L., Mohd, W., & Wei, W. (2014). Role of environmental analysis in managing knowledge in small-and-medium sized enterprises. International Journal of Innovation, Management and Technology, 5(3), 160–163.
Course Library Guide
A Capella University library guide has been created specifically for your use in this course. You are encouraged to refer to the resources in the MHA–FP5010 – Strategic Health Care Planning Library Guide to help direct your research.
Access the following resources by clicking the links provided. Please note that URLs change frequently. Permissions for the following links have been either granted or deemed appropriate for educational use at the time of course publication.
- Arthur, L. (n.d.). The implications of environmental analysis on strategic plan. Houston Chronicle. Retrieved from http://smallbusiness.chron.com/implications-environmental-analysis-strategic-plan-35303.html
- AHA, & ACHE. (2004). Diversity and cultural proficiency assessment tool for leaders: Does your hospital reflect the community it serves? Journal of Health Administration Education. Retrieved from http://www.aha.org/content/00-10/diversitytool.pdf
- O’Dell, G.J. & Aspy, D.J. (2015). 2016 environmental scan. American Hospital Association. Retrieved from http://www.hhnmag.com/ext/resources/inc-hhn/pdfs/2015/EnviroScan_2016.pdf
- Arline, K. (2014, December 11). PEST Analysis: Definition, examples & templates. Business News Daily. Retrieved from http://www.businessnewsdaily.com/5512-pest-analysis-definition-examples-templates.html
- Jurevicius, O. (2013). Porter’s five forces. Strategic Management Insight. Retrieved from https://www.strategicmanagementinsight.com/tools/porters-five-forces.html
- Barrett Values Centre. (2016). Mapping values. Retrieved from http://www.valuescentre.com/mapping-values
- Morrison, M. (2016). PEST/ PESTLE analysis Introduction. RapidBI. Retrieved from https://rapidbi.com/Introduction-to-the-PESTLE-analysis-tool/#PESTLEtemplete
- Notes Desk. (2009). Porter’s five forces model [Blog]. Retrieved from http://www.notesdesk.com/notes/strategy/porters-five-forces-model-porters-model/
- SmartDraw, Inc. (2016). Strategic planning examples. Retrieved from https://www.smartdraw.com/strategic-planning/examples/
- Assessment Instructions
- Note: The assessments in this course are presented in sequence and must be completed in order. You must complete this assessment before proceeding to Assessment 2.
Choose a health care organization. This may be an organization where you currently work, where you desire to work, or one about which you would like to learn more. You may select one from any of these sectors (or select a sector not listed here that directly reflects your career plans).
- Long-term care.
- Mid-sized facility.
- Behavioral health hospital.
- Large urban hospital.
- Small rural hospital.
- Freestanding facility
- Telehealth organization.
- Government/military Integrated Delivery Network (IDN).
Conduct an Environmental Analysis
Analyze your health care organization’s current environment using tools included in the strategic management planning process. The purpose of this analysis is to scan the both the internal and external environments so that you can identify current challenges and opportunities in preparation for the future.
Note: You may use any contemporary environmental analysis tool to conduct your analysis (for example, PESTL Analysis, Michael Porter’s 5 Forces Model, Levels of Competition model, et cetera).
In order to complete the analysis you will need to examine both the internal and external environments. Your analysis must include the following:
- Identification of key structural features of the industry that determine the forces governing competition.
- A discussion of the goals and strategies of the respective competitive forces.
- Examine the organization’s directional strategy, including its vision, mission, and values
- Determine the organization’s positioning approach at this point in time.
- Summarize your insights and findings related to the current challenges and opportunities faced by your selected organization at the time of your analysis.
- Include references to peer reviewed sources that support your analysis. Examples of these sources could be accrediting body standards, industry standards, government agency reports (for example, National Academy of Medicine, et cetera) as well as organizational information.
- Cite your sources using current APA guidelines.
- Length: 3–5 double-spaced, typed pages. The goal is to focus upon application of the concepts and new insight. Keep it brief and substantive.
- Note: Feel free to construct images/diagrams to summarize information where appropriate (for example, TOWS matrix…).
- APA formatting: Resources and citations must be formatted according to current APA style and formatting.
- Number of Resources: Use a minimum of 6 authoritative sources to support your analysis